|GROUND SPONSOR PRESS RELEASE
(Wednesday 25th June 2003)
The controversial move to sell off the naming rights to Adams Park was officially announced in a Press Conference at Adams Park on Wednesday 25th June. Loudwater based software company Causeway Technologies have agreed a deal that is loosely described as "worth a significant six-figure sum over the next three years".
The Press release is reproduced in full below.
Bucks-based Causeway Technologies Limited, one of the UK's fastest growing software companies and market-leading provider of IT solutions for the construction industry, has announced that it is the new stadium sponsor of Wycombe Wanderers FC.
The announcement follows an agreement signed earlier this week in a deal worth a significant six-figure sum over the next three years. The ground has been re-named Causeway Stadium from where Nationwide Football League matches, Zurich Premiership Rugby matches, and local area final matches affiliated to Berks and Bucks FA will continue to be held.
“As the first donator to the Friends of Wycombe players fund, we were one of the companies approached by Wycombe Wanderers in the Spring when the Club was looking for ways to generate revenue following the shock withdrawal of its shirt sponsor,” said Phil Brown, Causeway CEO. “The financial dilemma facing most Nationwide Clubs is one of survival, and it was for this reason that the Club made the stadium naming rights available. We understand that some fans will be disappointed that the stadium is being renamed, but we hope they will look upon Causeway’s involvement as supportive. We plan to introduce ourselves to the fans via the official web site.”
Rod Tomlin, Executive Director, Wycombe Wanderers FC added, "Sponsorship in various different guises is a necessary and important ingredient in the business of a professional football club. Causeway delivered a positive response to our campaign and in turn we worked with them on a deal which offered the sponsor good brand exposure. In a difficult climate the deal is a very welcome one from the Club's point of view.”
“However we have had to balance the financial benefits against the various sensitivities associated with the name change. We have certainly not taken this lightly, but I believe we will be able to demonstrate over time that this new association has positive benefits for the Club.”
The Press Release was followed up by a letter to the fans from Causeway CEO Phil Brown. Click here to read letter to the fans from Causeway
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