(Friday 18th May 2007)
Customer CharterThe Football League has published its annual report on Club Customer Charters within a new publication and initiative called 'Goals'.

The report contains feedback from Wycombe Wanderers on the three promises made for the 2005/6 season as well as giving a belated first public airing to the 'Goals' for the 2006/7 season. These new 'Goals' included releasing a new 'improved' Customer Charter, appointing a 'Diversity Officer' and opening a new Club Shop at the ground. All three of these 'Goals' have been met.

The report also includes results from the Supporter Survey carried out by the Football League during December 2005 and January 2006. The survey saw over 40,000 responses from users of the Football League's official website network.
The following is extracted from The Football League Customer Charter Report 2006 - published April 2007 -
PROMISES 2005/06
1. To maximise promotion and use of the WWFC brand image of light and dark blue quarters by wearing the home shirt design for a minimum of 14 Football League away fixtures during the season 2005/06.

This objective was achieved. The home shirt design was worn at a total number of 14 Football League away fixtures in season 2005/2006.

2. To further improve on communication with supporters by arranging a minimum of four fans forums in association with the key supporter groups; by publishing a minimum of two newsletters for free distribution to supporters; through community schemes; and by publishing a minimum of four special feature articles on the official club website.

The club introduced a series of post match question and answer sessions, open to all fans including the vast majority who may not be able to attend evening forums. The management team at the club have also held a series of evening forums with various sections of the fans regarding their memberships at the club. This ranges from our Woodlands Bar members, to Executive club members and Vice Presidents.
With regard to the publishing of a minimum of 4 special features articles for supporters during season 2005/2006 this was more than fulfilled with articles ranging from a feature on ‘Wycombe Wanderers from the beginning’ to ‘Caught in traffic’ (November, 2005) – an article based on Tommy Mooney’s journeys to the ground - culminating in our Website Manager being nominated for the best website in The Football League at The Football League awards.
A number of newsletters were sent electronically to supporters via e-mail in conjunction with our website partners at PTV. Also, on an ad hoc basis, newsletters were sent detailing events and activities at the club. The Season Ticket communication for 2006/2007 was also fulfilled using a newsletter style ‘Blues News’ bulletin.

3. To install and implement a new electronic ticketing system and customer relationship management system and to develop a functional database of all current and potential supporters for improved communication and customer care. Also to confirm assurances that all such customer contact data will be used only by the football club and that no customer data will be provided to any third party, including club sponsors, for any commercial, marketing or sales promotion purposes.

The Club has progressed significantly on the installation and implementation of a new electronic ticketing system. Audience View (AV) ticketing/CRM system was launched at the beginning of season 2005/2006 and we are enjoying a successful year having used the system effectively. Successful migration of data has already taken place from our legacy systems to Audience View for the purposes of ticketing. A Database Manager has been employed to manage the system and ensure that data is protected and used only by the Football Club. The data has been used to aid in communication with supporters via e-mail and SMS text messages. The Club are looking to develop their use of the AV system by migrating the data used by the sales and marketing and community departments onto AV over the next few months and launching its full use in these areas by the beginning of 2007. This should ensure further improved communication channels with supporters of all ages.


“ To produce an improved customer charter which will be widely communicated amongst our supporters and available in all customer facing outlets at the club.”
See for new Customer Charter

“ To appoint a Diversity Officer to complement the work of the Football in the Community Department in using football as a tool to encourage ethnic minorities to become involved with Wycombe Wanderers Football Club.”
See news item

“ To provide a new retail outlet at the Stadium for the supporters.”

See news item

Click here to download the 'Goals' document including results of Supporter Survey via

Click here to download the 'Goals' appendix for League Two club 2006/7 via

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